Just a few days ago at the American Museum of Natural History, Pharrell Williams along with G Star Raw and Bionic yarn announced their new collaborative collection ‘Raw for the Ocean’. This conscious fashion came as a welcomed addition to all the New York Fashion Week happenings.
Raw for the Oceans is a campaign centered around saving the beautiful aquatic habitats that we all enjoy. The project will be an ongoing initiative to collect littered plastic from the ocean. That material will then be recycled into Bionic Yarn, which will be sewn into denim jeans for the new eco-friendly denim line. The RAW for the Oceans collection in set to hit stores this summer, August 15 to be exact.
Street Intell 