Behind the Brand: The International Natural Hair Meet-up Day (@INHMD)

Adeea Rogers
Adeea Rogers, better known as ‘The Trendy Socialite’, is the visionary behind the world renowned and highly anticipated International Natural Hair Meet-up Day.

Adeea has been a corporate event planner for 14 years and has also managed to plan other exclusive events but INHMD is her biggest endeavor yet. She is currently employed at East Carolina University as the Assistant Director of Marketing for Student Involvement and Leadership.

We had the pleasure of sitting down and speaking with Adeea as she shared a bit of her personal journey and provided some details on the wonderful things ahead for this year’s event.

Adeea first got the idea for INHMD after attending the 2011 World Natural Hair Show held in Atlanta, Georgia. While there she stated being “over-whelmed, inspired and excited all at the same time.” Although she didn’t know much of anyone there, she shared how the atmosphere emitted a sense of familiarity that made the environment so welcoming. Upon leaving the hair show she took that feeling with her and decided that events like that need to happen in her area. Upon returning home she immediately got to work on providing that experience. She hosted her first couple events and began connecting with other natural hair organizers across the country. It was then she realized that many of them weren’t having the same experience like she had at the World Natural Hair Show. She also recognized that there were many emerging natural hair brands that needed more exposure within her community. So she thought “everyone has meet-ups all throughout the year but how impactful would it be as a community to have them all happening at the same time throughout various cities?” This idea is what birthed the International Natural Hair Day.

inhmd logo 

International Natural Hair Meet-up Day (INHMD) is an annual one-day event where women from across the world come together to collaborate, connect and celebrate the beauty and versatility of natural hair. The INHMD platform was created to provide women —and men, with the opportunity to join together in solidarity to uplift one another through the exchange of information and networking. Communicating virtually through a variety of events held around the world, INHMD provides a unique experience for the entire natural hair community and any healthy skin or  hair enthusiast  to join in.

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This year’s events will take place worldwide in 60 US cities and 5 international destinations to include Paris, France; Amsterdam, Holland; Toronto, Canada; Tokyo, Japan and Saint George’s, Grenada. All events are happening on Saturday, May 17th , 2014 at separate times or simultaneously. Each city’s host will  provide a select experience that they would like to bring to the community.

 

Adeea has dedicated much of her time to teaching and training city hosts on providing more than just another “typical” natural hair meet-up she wants everyone to receive a full bodied experience. Therefore, attendees can look forward to creative events that reach beyond the standard natural hair meet-up. Some of this years events will be fashioned as social mixers with refreshments,  Natural Hair fashion shows, and even an outdoor festival. You can visit INHMD and check out what exciting event will be happening near you.

This year’s returning title sponsor is Koils By Nature, which is led by the amazing Pamela Jenkins.  Attendees of the DMV area event will have the opportunity to meet Pamela as well as Adeea, but not to worry no one will miss out on the excitement because there will be live Tweeting and Facebooking using the hashtag #INHMD throughout the day’s events.

Tickets are still on Sale but moving fast! You can  purchase yours here today.

 
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Adeea has also dedicated this year’s events to a special initiative called INHMD Cares, which is a call to action that challenges participants to think outside the box and give back a small portion of what they have received as a result of being a part of INHMD. For the main initiative Adeea is asking attendees to bring one NEW Natural hair care product of their choice to be donated to either a nursing home, women’s shelter, service member overseas or extended care facility.

The second initiative is as a result of the recent passing of two amazing young women within the natural hair community. Just last month Blogger, Karyn Washington of For Brown Girls and Natural Hair Vlogger, Domineque Banks of Long Hair Don’t Care, passed away at only 22 and 27 years of age. Adeea made it her mission to raise awareness and has instructed every event host to have some sort of informational session with speakers or pamphlets on mental health, suicide prevention and lupus awareness.

 

Adeea’s Street Intell:

@TrendySocialite“We really want people to know we are concerned about your health. Your mental health, your physical health; we’re concerned about your soul and your mind. You’re more than just a body at an event. I’m really privileged that I’ve been given this platform to show some people the love of God in this tangible way.”
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