New American Girl Campaign

Senya D

Street Intell has joined on with our fellow Street Intellectual, Ms. Senya D. to support her campaign: The New American Girl.

The “New American Girl” campaign is aimed at rebranding the traditional “American Girl” image. The New American Girl has been infused with global culture and she is a citizen of the World. Senya hopes to use this movement to encourage girls to love themselves, stand up, and reclaim their own definitions of beauty.

Beauty is said to be in the eye of the beholder, but if we learn to be beholden to our own beauty, we recognize that true beauty begins with self-love. Everyday we see the same images of what the media deems as beautiful. It is time for people to stand tall and reclaim their own definition of beautiful.

Join us in celebration as we honor this Natural Gem on her day of birth “July 4th” and salute women all over the nation who stand and claim independence from the traditional standards of beauty.Senya

The campaign launches today, July 4th, 2014!

Repost this picture to wish Ms. Senya D. (IG: @Bleroze) Happy Birthday and stand in solidarity, declaring beauty by your definition.

Don’t forget to use the Hashtag #NewAmericanGirl and tag @Belroze

Thanks for the support!

| Credits |
Model: Senya “Bleroze” Donkor
Photographer: Phelan Marc
MUA: Stephanie Nimoh
Stylist: Terrence Miller
Model: Senya Bleroze Donkor

Lupita Nyong’o Sips Tea with Fashion and Beauty Icon, Alek Wek

lupita wekEarlier this month, not only did People Magazine graciously present Lupita Nyong’o with the title of “Most Beautiful” person, they opened up a very special moment for the young star at their cover shoot. They made Lupita’s ‘dream come true’  by introducing her to her living inspiration and iconic international supermodel, Alek Wek.

It was back in February at the Essence Black Women in Hollywood Luncheon that Lupita shared a powerful and awe-inspiring speech in which she mentions Alek as being one of the people that gave her hope in embracing her own beauty. Check out the pair’s exchange below:

Lupita Nyong’o is the New Brand Ambassadress for Lancôme!!!

Academy award winning actress, Lupita Nyong’o is lighting up more than the big screen this year. She has been granted the duty of being the new ambassadress for Lancôme. We are overjoyed for her and salute the Lancôme brand for celebrating her beauty in this newly formed partnership.

Solange, Erykah Badu and Ledisi share the May ’14 cover of Essence Magazine

Solange | Essence May '14

It’s evident that over the last few years increasingly more American-African women have been seeking better and healthier lifestyles. As these women begin to take back control of their bodies and social images, we’ve seen a rise in positive promotions focused on their health and wellness; many of which are showcased in various publications such as Essence magazine. For a lot of these women, the positive representation has helped foster not only the transition away from unhealthy daily habits; but an increased awareness to no longer use harmful skincare and beauty products. This elevated consciousness has sparked a natural hair revival among American-African women, which resonates strongly within their communities. And this is in turn a reflective identity of pop culture icons such as Erykah Badu, Solange and Ledisi. Salute to Essence Magazine for these 3 lovely features.

Erykah Badu | Essence May '14

Ledisi | Essence May '14

What are your thoughts on Essence’s May cover girls? Share your comments below!

Lupita Nyong’o Most Awe-Inspiring Speech

Break out star and red carpet phenom, Lupita Nyong’o has captivated us all with her style and grace. On Sunday, the world watched as she accepted the prestigious Academy Award for Best Supporting Actress in the film ’12 Years A Slave’. She gave a heartfelt acceptance speech and expressed sincere gratitude and reminded us all that “No matter where you’re from, your dreams are valid.”

Although powerful, in my opinion, Lupita’s Oscar speech wasn’t the most impactful speech given, to this date.

Last week she was honored at the Essence Magazine ‘Black Women in Hollywood’ event and it was there she gave an more profound and awe inspiring speech on beauty and acceptance.

Chime in, what are your thoughts of Lupita’s speech?

[Exclusive] SWL Lipstick Launch Party

On last Wednesday, July 17th our founder Carleta Fearon attended an exclusive Super Woman Lifestyle event. The event was held at Ozio’s rooftop lounge in downtown Washington, DC. The evening was hosted by noted entrepreneur and business coach Vicki Irvin. The SWL brand debuted a new product line of lipsticks targeted at modern career women and young female entrepreneurs.

Vicki Irvin has led the way in real estate investment, business coaching and internet marketing for the last few years. She has created a brand based upon uplifting and inspiring women entrepreneurs in and throughout the DC metro area. With various features in prestigious media outlets such as essence magazine her brand has been able to reach individuals across all states. Through her business mantra of beauty, business, and balance Mrs. Irvin continues to use her influence to help every woman break free from the status quo.

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At the event guests were greeted by stunning local models from all around the DMV area, each of the models wore one of the signature SWL lipstick colors. Each color had a powerful name all reflective of the Super Woman Lifestyle.

Some of the colors featured at the event include: sexy, exude, simply me, attitude, gorgeous and boss lady.

To view the full collection visit

Carleta also had a chance to get a quick interview with Vicki and ask about what inspired her to create the SWL line of lipstick. (Listen Below)

It’s almost time to celebrate!!!

Leave your office woes behind & make your way down to Tabaq Bistro on Friday, May 3rd. Come unwind, mingle & help kick off Street Intell Apparel at our Summer Launch Party event!!!

Indulge in special cotton candy cocktails, food & fabulous giveaways.