05.03.14 |Dark IS Lovely, Inc.’s 2nd Annual Women’s Expo


The Second Annual Women’s Expo is bringing together professional, entrepreneurial and all around phenomenal women —Walking With A Purpose— to engage in an exciting time full of networking opportunities, shopping with vendors and informative speakers. Street Intell will be providing exclusive media coverage at this event. Tickets are free and can be confirm via Eventbrite. There will be a $5.00 suggested donation accepted at the door that will go towards continuing the efforts of the organization and supporting the Dark IS Lovely mentoring program.

Ladies prepare your business cards, reserve your ticket today and we will meet you at Dark IS Lovely, Inc.’s 2nd Annual Women’s Expo!

Dark is Lovely, Inc. is a non-profit organization founded by Executive Director, Adoma Adae. The vision of the brand is to encourage positive self-imagery and support young girls through mentorship, networking and workshops. The organization has been committed to the Northern, Virginia community through provided HIV/AIDs awareness workshops for the youth and a variety of other events focused on uplifting individuals.


A Message from the Founder:
Adoma AdaeI was inspired to start this organization after my first trip back to Ghana, West Africa in 2007. While there, I met a group of women who had bleached their skin. I didn’t understand why someone would put their health at risk or permanently damage their skin to feel beautiful. After I returned, I conducted some research and discovered that many other groups of women—and men—of color, domestically and intentionally had bleached their skin for various reasons. That knowledge motivated me to launch the Dark IS Lovely movement; where I sought to bring awareness to the issues of Colorism and Self-Acceptance.

Dark IS Lovely, Inc. was launched in March 2011 with the aim of making individuals aware that there is nothing wrong with having Dark skin tones and that we all should learn to accept and love who we are. My goal is to help young ladies and women understand that loving yourself is not something that can be taught, yet it’s something that is learned as you grow through life. I encourage everyone to reject the media’s definition of beauty and define their own true beauty but most importantly do not allow your skin tone to determine your worth!

Adoma Adae

Charm THEM: Networking in the City

Arlington Underground Gallery
Arlington Underground Gallery

On Thurday, February 27th the Street Intell team attended Networking in the City at the Underground Arts Gallery in Arlington, Virginia.

Upon arrival to the event guests were greeted by CharmTHEM chief event coordinator and CEO, Dionda Fugitt. The first 12 guest to arrive received a complimentary rose courvoisier gift bag in honor of Charm THEM’s 2 year anniversary. During the event guests had the opportunity to take part in an assortment of refreshments; beer, coconut water, and soda as well as an on site wine vendor. In addition, guest were treated to lite catering provided by Kitchen Cray, Jaleo Spanish Restaurant and Chipotle.

The atmosphere of the event was very welcoming and the space allowed for everyone to appreciate the beautiful creations of local artists displayed all around the room. We mingled and networked with a variety of area vendors form varying industries pertaining to skincare, jewelry, real estate and self improvement. We ran into artist and writer, Ally Lee who shared in brief conversation that she was in the process of publishing her first book, “The Girls Guide to War”. We also had the opportunity to converse with 24 year Navy veteran, Stacy Lauren who shared her inspirational story on starting her handmade jewelry line.  Mingling with guests and vendors we eventually found ourselves in a corner chatting it up with business owner, Marci H. Marci shared insight on her former career as a retail buyer for department stores and how through that experience she was able to make the decision to start her own business.  Marci also expressed how being a business owner allowed her to have control of her schedule and provided her more time to spend with her daughter.

Through out the evening everyone had a great time engaging and learning about each others brands. There were also phenomenal speakers that shared how to become a social entrepreneur and  gave awesome tidbits on how to properly network. If you missed out on this event you missed out on an amazing opportunity to learn and build. We caught up with the CEO of Charm THEM and got her thoughts on the entire event.

As a result of all the participating vendors and guest, Charm THEM  was able to donate $500 to the Arlington Arts Alliance. Look out for more to come from CharmTHEM events.

Photography by: Third I Images

This one’s for the ladies!!!

Dark is Lovely_Flyer1

Women's Expo Event
Women’s Expo Event

An exciting event is coming to the DMV area (Virginia to be exact). The lovely and outstanding group of women over at the non-profit “Dark IS Lovely, Inc.” are hosting a Women’s History Month event that you don’t want to miss. Tell a friend, bring a friend and prepare for an opportunity to network and share with some of DC, Maryland, and Virginia’s most influential and intellectual young ladies. See you there!