The talented and incredibly stylish Solange Knowles owned 2013, several weeks after releasing her album “Saint Heron” on Saint Records, she was greatly announced as the new Art Director & Creative Consultant for the shoe and apparel company PUMA. Starting 2014 with a BANG with no hesitations, Knowles will be presenting her collection, “GIRLS ON BLAZE” each sneaker designed separately by such exquisite styled designers including Saada Ahmed and Jill Martinielli Wimberly of ‘Lady Grey’ to showcase four of her fashionable sneakers. A total of four designers of her choice who incorporated their own style with Brazilian culture.
Reported via her personal blog, Solo notes that”After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosphies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAMS OKPO, HISHAM, BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”
Saving the Earth one Artist at a time- Daniella
All images via Puma and MyDamnBlog
It was such a pleasure meeting and speaking with Taren. She has such a great personality and warm spirit. The DC event was packed to the brim with Naturalistas eager and willing to learn how to better maintain and love their hair. The Motions hair staff was a pleasure to work with and provided great support. Back stage in the green room we chatted it up with Taren and waited as the motions hair models and featured blogger panelists got ready. The hair models all looked stunning and their tresses were maintained and transformed by NYC stylist Jennifer Rose.
